AI Search

4 articles in this category.

Written by me.

AI Crawlers Are Not Googlebot: How to Govern Crawlers You Don't Control

A practical, evidence-based guide to AI crawler user agents, robots.txt governance, and the emerging IETF preference standard for AI usage.

November 14, 202612 min read

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AI Searchrobots.txtTechnical SEO

llms.txt, robots.txt, and the IETF Drafts: Sorting AI File Formats by Evidence

What llms.txt is, what the IETF aipref drafts standardise, and why 'just add a file' is not yet an SEO technique — with the sources checked.

November 14, 202611 min read

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AI SearchObservabilityAnalytics

Measuring GEO: What You Can Actually Count When Traffic Comes From Answers

How to measure AI answer visibility with the tools that exist today — referral data, logs, and crawlers — without inventing metrics that do not exist.

November 14, 202611 min read

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Technical SEOAI SearchGoogle Search

AI Search and Technical SEO: What Website Owners Should Actually Do

A source-led guide to Google AI Overviews and AI Mode: meet Search requirements, control previews, measure available data, and avoid unsupported GEO tactics.

November 13, 20267 min read

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