Analytics

2 articles in this category.

Written by me.

Measuring GEO: What You Can Actually Count When Traffic Comes From Answers

How to measure AI answer visibility with the tools that exist today — referral data, logs, and crawlers — without inventing metrics that do not exist.

November 14, 202611 min read

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DataStatisticsAnalytics

Simpson's Paradox in Your Own Data: Why a Single Correlation Can Reverse Its Sign

A reproducible sign reversal in a public dataset shows how pooled correlations invert — and what to check before trusting any single number.

November 14, 20268 min read

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