Evidence-Based SEO

2 articles in this category.

Written by me.

llms.txt, robots.txt, and the IETF Drafts: Sorting AI File Formats by Evidence

What llms.txt is, what the IETF aipref drafts standardise, and why 'just add a file' is not yet an SEO technique — with the sources checked.

November 14, 202611 min read

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Technical SEOAI SearchGoogle Search

AI Search and Technical SEO: What Website Owners Should Actually Do

A source-led guide to Google AI Overviews and AI Mode: meet Search requirements, control previews, measure available data, and avoid unsupported GEO tactics.

November 13, 20267 min read

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