Infrastructure

4 articles in this category.

Written by me.

SEO Observability: Turn Logs and Checks into Useful Alerts

Build an actionable SEO observability pipeline: track crawl anomalies, edge error spikes, and sitemap drift with automated monitoring and meaningful alert thresholds.

November 13, 20266 min read

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Technical SEOServer LogsCrawling

Server Logs for SEO: See What Googlebot Requests

Analyze server access logs for technical SEO: verify genuine Googlebot IP addresses, trace crawl behavior, detect 5xx errors, and isolate crawl traps.

November 13, 20268 min read

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Technical SEOCrawl BudgetObservability

Technical SEO at Scale: URL Inventory, Capacity, and Observability

Manage technical SEO for large, frequently changing sites by measuring URL inventory, crawl demand, origin capacity, and operational bottlenecks.

November 13, 20266 min read

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Technical SEOWebsite MigrationInfrastructure

Website Migration SEO: Infrastructure Checklist Before and After Launch

Plan an SEO-safe website migration with URL mapping, redirect validation, DNS and TLS checks, launch-day smoke tests, monitoring, and rollback criteria.

November 13, 20265 min read

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